As gaming expands across platforms and genres, the lines between categories are blurring, and the competition for attention is fiercer than ever. That’s where Connectibles comes in – a new technology platform ready to help brands cut through the noise by transforming their IP into powerful new revenue streams. 



You can think of it as a digital rights manager for IP but supercharged for today’s connected virtual worlds. Connectibles makes it easy for IP holders to:  



- Seamlessly connect IP to fans anywhere in the digital world. 


- Unlock new creative and commercial opportunities. 


- Maintain full control and protection over assets.  



Imagine Warner Bros. releases a film, and it spins off into a popular game. With Connectibles, the studio can issue digital assets – like collectible avatars or virtual props – directly to fans as part of a loyalty program or merch sales, then integrate those assets into a game like Fortnite, where they can benefit from a large existing user base and avoid the cost of building a bespoke experience.  



Another major advantage is the ability for IP holders to manage content through a single, secure platform that allows them to:  



- See exactly how and where the assets are used. 


- Define which games or experiences IP can appear in. 


- Instantly revoke licenses or assets if terms are broken.  



Plus, the platform ensures IP stays aligned with brand standards, guaranteeing quality, authenticity, and protection at every touchpoint.  



Powered by our groundbreaking UBF framework, Connectibles paves the way for branded assets to work seamlessly across game engines and ecosystems, while looking great at the same time. Whether it’s digital apparel, accessories, storefronts, furniture, or even full environments, brand IP can be deployed almost anywhere, opening up entirely new ways to engage audiences and generate revenue.  



The platform gives brands a new way to show up – and stand out – in the digital world. By embedding IP directly into the player experience, Connectibles enables IP holders to tap into highly engaged gaming audiences, creating new opportunities for awareness, loyalty, and revenue across the evolving virtual landscape.

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